Greenview Appoints Crimson CoPilots to Expand Sustainability Advisory and Software Services in the U.S. Hotel Market

New York, October 27, 2026 — Greenview, a global sustainability consulting and software company serving hospitality and tourism, and Crimson CoPilots, a fractional leadership firm serving hotel and real estate owners, today announced a partnership focused on the U.S. hotel market. The two firms will work with hotel owners, management companies and investors to establish how each property performs on energy, water, carbon and waste, address reporting needs and use those insights to inform operating and capital decisions.

The partnership comes as U.S. hotel owners and operators navigate utility cost pressures and evolving sustainability regulation, investor, and customer expectations. In a survey released by the American Hotel & Lodging Association in March 2026, half of respondents identified utility and energy costs among their leading financial pressures. For owners and operators, reliable property data can help identify where operating changes or capital investment warrant closer evaluation.

State and local reporting and building-performance requirements vary by jurisdiction and property. Brand standards and investor and lender requests add further expectations, while corporate travel and meetings buyers seek credible sustainability information when evaluating hotels. Owners and operators need reliable data to respond to these requests, substantiate their sustainability commitments and inform business decisions.

Sustainability responsibilities often sit across several teams: properties collect data, corporate or brand teams consolidate reporting, owners approve capital expenditure and operators manage day-to-day implementation. The partnership helps connect these responsibilities. Greenview establishes a reliable view of energy, water, carbon and waste performance for each property and across the portfolio, measured against industry benchmarks; Crimson CoPilots helps owners and operators use those findings to inform operating priorities and capital planning.

“Sustainability data is only worth what a hotel company does with it,” said Eric Ricaurte, Founder and CEO of Greenview. “We have spent nearly two decades building the datasets and tools that tell owners how their properties actually perform. Crimson brings the relationships with U.S. owners and operators and a working understanding of how they make investment and operating decisions. Together, we can bring that expertise to more U.S. hotel companies, providing them with value beyond the box-tick, and support its application across their portfolios.”

Founded in 2008, Greenview combines advisory services supporting over 100 hotel companies of all sizes globally, leveraging Greenview Portal, its sustainability management platform built, and its longstanding Cornell Hotel Sustainability Benchmarking (CHSB) Index, produced with Cornell University’s Center for Hospitality Research and covering approximately 31,000 hotels worldwide for over a decade.

“Sustainability belongs in the same conversation as operating performance and capital allocation. Too often it happens in a separate one,” said Dionis Rodriguez, Co-Founder of Crimson CoPilots. “Owners need to know where to act, what it will cost and how it fits the business plan and the hold period. Greenview gives that conversation technical substance. We bring the ownership and operating perspective, and the people to carry the work through.”

Engagements may begin with a portfolio data review, property benchmarking or a specific reporting or certification requirement. From there, the firms help clients set priorities property by property, clarify owner and operator responsibilities, and scope implementation, building on existing brand and owner systems where appropriate. Where the work extends into operations, technology or capital planning, Crimson CoPilots’ senior team can support delivery.

U.S. hotel owners, management companies, brands and investors can contact connect@crimsoncopilots.com to discuss a property or portfolio priority.