AN EXECUTIVE CONVERSATION SERIES | GREENVIEW × CRIMSON COPILOTS

Hotel Sustainability Priorities for Owners & Brands in 2027

Know what to report, which claims need evidence, and where to focus preparation across your U.S. hotel portfolio.

The next reporting request will not wait for your data to be ready. Join leaders from Greenview, Pebblebrook Hotel Trust, the American Hotel & Lodging Association (AHLA), and Crimson CoPilots for a practical 45-minute discussion on what to prepare first, so your team can respond with confidence and surface insights to inform operating and capital decisions.

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Places are limited. The session goes live in:
00DAYS
00HRS
00MIN
00SEC
DATE
Thursday, November 19, 2026
TIME
2:00 p.m. EST
FORMAT
45-minute live discussion and Q&A
ATTENDANCE
Complimentary

Why This Conversation Matters Now

Reporting readiness is an owner priority for 2027, and California is part of the reason.

California’s climate-disclosure rules and building-performance requirements are shaping what owners are asked to report, and the details are still moving. Investor questionnaires keep arriving alongside them. Whether you are directly covered or asked for information by an investor, lender, or covered partner, the request lands with you. The answers depend on data held across your properties and your operators.

1. The request arrives
2. Every property contributes energy, water, carbon and waste data
3. One clear, documented answer
1
One request reaches every property.
A single questionnaire can expose missing records, inconsistent figures, and unclear responsibilities across a portfolio.
2
Owners depend on others for the data.
USALI reporting and company-level emissions inputs, including Scope 3, rely on information that operators and brands often hold. Without agreed responsibilities, teams reconcile instead of responding.
3
Claims draw on the same records.
What you tell guests, corporate travel buyers, and meeting planners rests on the same evidence, so a gap in the data becomes a gap in the claim.

Because the details are still moving, early preparation matters. This session shows where to start and in what order, with the owner, industry, and sustainability views in one room. The same property data that answers a reporting request can also provide insights to inform operating and capital decisions.

Featured Speakers

An owner’s view, the industry’s view, and a sustainability specialist’s view, in one discussion.
Lauren Sandler, Director, Greenview
Lauren Sandler
Director, Greenview

Lauren leads advisory work on sustainability strategy, assurance readiness and ESG disclosure for hotel and real estate clients, including GRESB, IFRS, California SB 253 and building performance standards (BPS). She is a LEED Accredited Professional and a GRESB Accredited Professional.

Gabby Buck, Senior Vice President of Finance, Pebblebrook Hotel Trust
Gabby Buck
Senior Vice President of Finance, Pebblebrook Hotel Trust

Gabby serves as Senior Vice President of Finance at Pebblebrook Hotel Trust. She brings a hotel owner’s finance perspective to the discussion of reporting priorities, portfolio information, and stakeholder expectations.

Lauren Pravlik, Vice President, Committees and Member Engagement, American Hotel and Lodging Association
Lauren Pravlik
Vice President, Committees & Member Engagement, American Hotel & Lodging Association

Lauren brings an industry perspective through her work with AHLA’s hotel membership. Her role in committees and member engagement gives the discussion a view across the wider industry.

Host

Dionis Rodriguez
Co-Founder & Senior CoPilot, Crimson CoPilots | Founder & Managing Partner, Crimson Rock Capital

Dionis brings more than two decades of hotel investment, development, and asset management experience. Having sourced, structured, and managed more than $2 billion in real estate investments, he grounds the conversation in ownership decisions, operating priorities, and capital planning.

Dionis Rodriguez, Co-Founder and Senior CoPilot, Crimson CoPilots

Who This Session Is For

This discussion is designed for senior decision-makers, including:
Hotel owners and investors, including REITs and ownership groups with U.S. hotel portfolios.
Asset management, finance, investor relations, and sustainability leaders who receive or answer these requests.
Management companies, operators, and hotel brands that supply the property data owners rely on.

What You’ll Take Away

A reporting-readiness map.
See which requests may apply to your portfolio, California and investor requests included, and what each one asks for. Clarify what owners need from operators and where company-level information is still required.
An evidence check for your claims.
A simple way to test whether a statement to guests, corporate travel buyers, or meeting planners has documentation behind it, and where verification and certification fit.
A property-data starting point.
Begin with the most accessible gaps: missing utility records, inconsistent reporting periods, and unclear data responsibilities. Understand how a dependable view of energy, water, carbon, and waste can support reporting and provide insights to inform operating and capital decisions.
Your questions answered, and a list to take back.
Bring a question for the live Q&A, and leave with a short list to raise with your asset managers, operators, and advisers.

Key Themes

01
Reporting requirements, from investor requests to regulation
Investor requests and California, building-performance, and USALI requirements, side by side. What information is needed, who is responsible, and how should owners prepare for assurance?
02
Credible environmental claims
What evidence should support a customer-facing claim, and where do verification and certification fit?
03
Messy property data
How can hotel-specific expertise and systems make preparation more manageable and support reporting and assurance, including inputs for Scope 3 calculations?
Live November 19 · 2:00 p.m. EST

Bring your toughest reporting question to the room.

Hear how an owner, an industry leader, and a sustainability specialist approach what to prepare first. Places are limited.

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Event Details

Format: Live, moderated online discussion with audience Q&A
Date: Thursday, November 19, 2026
Timing: 2:00 p.m. Eastern Time (EST), 45 minutes
Attendance: Complimentary. Places are limited.
Recording: Available to registered attendees following the session
Join us live · November 19 · 2:00 p.m. EST
Know what deserves attention before the next reporting request arrives.

Join the discussion to clarify your portfolio’s priorities, identify evidence gaps, and determine where preparation should begin. Places are limited.

RESERVE MY SEAT

About Crimson CoPilots and Greenview

Crimson CoPilots is a strategic on-demand execution firm serving owners and investors across real estate and hospitality.

Founded in 2008, Greenview is a hospitality sustainability consulting and software provider with nearly two decades of expertise, working with global hotel chains, REITs, and private equity firms. Its partnership with Crimson CoPilots connects that technical depth with senior U.S. hotel ownership, investment, and operating experience.

Live webinarThursday, November 19, 2:00 p.m. EST
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